Adaptive Surfing
Teaching people with a disability how to surfn
Surf Therapy
Surfing - A tool for physical and psychological therapy and rehabilitationn
Training & Education
To improve skills and qualify individuals wanting to enhance their skillsn
Mentorship & Leadership
Upskilling individuals to take on the world while contributing to positive societal change.n
Foundation Building
Inclusive surfing at a grass roots leveln
Environmental Awareness
Creating ambassadors for change, protecting our oceansn
Underpinning activities through evidence based research.n


Passion Purpose Possibility and People


The Foundation aims to affect meaningful evidence-based change in peoples lives by improving their mental and physical well-being through ocean based therapy programmes.


The Foundation sustainably focuses on understanding, broadening, connecting, educating and sharing evidence-based best practice principles through delivering ongoing life changing ocean based experiences with the intended outcome of enhancing both peoples physical and mental well-being.

SUPPORTING Sustainable Development Goals...

The 2030 Agenda pledges to leave no one behind, including persons with disabilities and recognises disability as a cross‐cutting issue to be considered in the implementation of all of its goals.

The Roxy Davis Foundation contributes to the following Global Goals

SDG 3 Good Health & Wellbeing
SDG 5 Gender Equality
SDG 10 Reduced Inequalities
SDG 11 Sustainable Cities & Communities

The Roxy Davis Foundation influences the following Global Goals

SDG 1 No Poverty
SDG 4 Quality Education
SDG 8 Decent Work & Economic Growth
SDG 13 Climate Action
SDG 16 Peace, Justice & Strong Institutions

IMPACT - How lives changed

March 2023- February 2024

1 #WaveChallenge celebrating PwD - 3 Dec 2023
1 x unofficial world record #WaveChallenge
24 Adaptive surfers on 1 #WaveChallenge
45 (Dis)Abilities #WaveChallenge
130 Volunteers #WaveChallenge
306 Surf Therapy Sessions
69 Surfers (105 registered)
24 Female Surfers (35 registered)
45 Male Surfers (70 registered)
218 lifts
1020 Volunteer Sessions
318 Volunteers (445 registered)
175 Female Volunteers (259 registered)
145 Male Volunteers (183 registered)
150+ donated meals
182 (Dis)Abilities
32 Wheelchair users
14 Assisted mobility devices
72 hours use of mobility beach mat (City of CPT)
BBBE E Level 2
18 Surf Events
37 Volunteer Events
1 Provincial Trials
1 SA Para Championship
1 International Para Surf League
143 International Certifications in progress
4914 Internal Volunteer Training Hours
34 NSRI Training hours
532 International Surfing Association Training Hours

Board of Directors

Craig Nossel

Craig is the CEO and co-founder of Carenomics, a behavioural economics-based consultancy, that was established to develop customer engagement strategies for businesses using key behaviour change principles. Carenomics has worked with business across multiple sectors including insurance, healthcare, financial, retail, property, education and hospitality industries. He is also working on start-up ventures.

Prior to his move to Melbourne at the end of 2019, Craig was Head of Vitality Wellness at Discovery Group.

During his 21-year career at Discovery, he helped develop one of the leading incentive-based wellness programmes. The Vitality model has been adopted by some of the leading global insurance companies, and now spans 26 countries.  Craig has published scientific papers and holds patents linked to the innovative ways that Vitality got people to engage in a healthier lifestyles.

Craig completed his Medical degree at the University of Witwatersrand, and his MBA at the Gordon Institute of Business Science where he currently lectures. Craig sits on the board of Reach-for-a-Dream, Kids Kicking Cancer, Laureus Sports for Good Foundation, The Roxy Davis Foundation, Active Geelong, Kicking it Forward and Maccabi Australia. He plays an advisory role for the World Health Organisation and is a mentor for the University of New South Wales Health10X programme. Craig is currently chairperson of JaSure Insurance Pty Ltd.

Roxy Davis

Roxy is a nine time South African Surfing Champion, professional Surf Coach, business owner, mother and founder of the Roxy Davis Foundation.

In 2017 Roxy made Surfing history in South Africa with her selection as Captain of the South African Longboard Surfing Team, becoming the first individual to represent South Africa as a Shortboard Surfer, Stand Up Paddle-board Surfer, Longboard Surfer, National Surf Coach and National Surfing Manager.

Out of the water Roxy has achieved a great deal academically. She has completed an Honours Degree in Psychology and Communication through UNISA, building on her Sports Psychology qualification. She is a registered Psychological Counsellor with the Health Professions Council of SA and a qualified Chef, having studied at the world renowned Silwood Kitchen. Roxy is currently working on her PhD in Surf Therapy at the University of Cape Town.

Roxy is a mom to 3 and owner of Sally-Ann Creed, in her spare time she is found surfing at Muizenberg and catching up with friends at the Surf Emporium – where her first surfing venture began(2002-2019)

Liza Lucani

Liza graduated from UCT in 2000 and worked at Johannesburg General Hospital and then the Red Cross War Memorial Children’s Hospital where she gained experience in various fields of Paediatric Physiotherapy and completed the Basic and Advanced Neurodevelopmental Therapy Course in “The Early Evaluation and Treatment of Children with Cerebral Motor Disturbances”.

She subsequently worked in Oxford (UK) and Auckland (NZ). On her return to Cape Town, Liza joined her mother in private practice, seeing both Respiratory and Neurodevelopmental patients in and out of hospital as well as providing physio treatments to children at two Atlantic Seaboard schools. After the birth of her daughter in November 2008, Liza mainly focused on her Neurodevelopmental patients, with a special interest in the early intervention with therapy for preterm infants.  Once Jeanette retired Liza took over the Respiratory side of the practice as well.

Liza is a certified infant massage instructor able to teach Moms how to massage their new-borns at home.  More recently Liza has qualified as a level1 ISA surf coach as well as and an Adaptive surf/ Para surf coach and accompanied the South African Para surf team to the World Championships in California as an assistant coach in 2022.  This year Liza became Africa's 1st ISA Para Surfing Classifier.  In her spare time you will find her in her wetsuit volunteering as a surf therapy coach at Muizenberg.

Programme Manager

Fiona joined the team in August 2019, has always had a passion for people, non profits and loves nature. She couldn't miss an opportunity to marry her experience, skills and the ocean.

Feel free to get in touch