WHAT WE DO...
Our Vision and Mission
Passion Purpose Possibility and People
The Foundation aims to affect meaningful evidence-based change in peoples lives by improving their mental and physical well-being through ocean based therapy programmes.
Board of Directors
Craig is the CEO and co-founder of Carenomics, a behavioural economics-based consultancy, that was established to develop customer engagement strategies for businesses using key behavior change principles. Carenomics has worked with business across multiple sectors including insurance, healthcare, financial, retail, property, education and hospitality industries. He is also working on start-up ventures.
Prior to his move to Melbourne at the end of 2019, Craig was Head of Vitality Wellness at Discovery Group. During his 21-year career at Discovery, he helped develop one of the leading incentive-based wellness programmes. The Vitality model has been adopted by some of the leading global insurance companies, and now spans 26 countries. Craig has published scientific papers and holds patents linked to the innovative ways that Vitality got people to engage in a healthier lifestyles.
Craig completed his Medical degree at the University of Witwatersrand, and his MBA at the Gordon Institute of Business Science where he currently lectures. Craig sits on the board of Reach-for-a-Dream, Kids Kicking Cancer, Laureus Sports for Good Foundation, The Roxy Davis Foundation, Active Geelong, Kicking it Forward and Maccabi Australia. He plays an advisory role for the World Health Organisation and is a mentor for the University of New South Wales Health10X programme. Craig is currently chairperson of JaSure Insurance Pty Ltd.
In 2003 Steve co-founded the RealFin Group where he currently serves as CEO and chief investment officer of the Group’s global asset management business.
Steve has 25 years industry experience and holds the following qualifications: BCom, Advanced Taxation Certificate, MCom, MPhil and CAIA.
Besides his business interests, giving back and making a difference runs through Steve’s veins. Over and above the numerous scholarships given to deserving candidates annually and the continuous funding of many charitable organizations he is actively involved in social upliftment in the community especially in the area of education. In this regard Steve has for many years taught the full business studies curriculum to grade 12 classes in various schools in the Cape Flats and townships.
Roxy is a nine time South African Surfing Champion, professional Surf Coach, business owner, mother and founder of the Roxy Davis Foundation.
In 2017 Roxy made Surfing history in South Africa with her selection as Captain of the South African Longboard Surfing Team, becoming the first individual to represent South Africa as a Shortboard Surfer, Stand Up Paddle-board Surfer, Longboard Surfer, National Surf Coach and National Surfing Manager.
Out of the water Roxy has achieved a great deal academically. She has completed an Honours Degree in Psychology and Communication through UNISA, building on her Sports Psychology qualification. She is a registered Psychological Counsellor with the Health Professions Council of SA and a qualified Chef, having studied at the world renowned Silwood Kitchen. Roxy is currently studying for a Degree of Master of Philosophy in Disability Studies at the Department of Health and Rehabilitation Sciences of the University of Cape Town. Her research topic is “How children with disabilities in the Western Cape experience participating in a surf therapy programme”.
Roxy is a mom to 3 and owner of Sally-Ann Creed, in her spare time she is found surfing at Muizenberg and catching up with friends at the Surf Emporium – where her first surfing venture began(2002-2019)
GET IN TOUCH...
To arrange a consultation or workshop, send us a message.