About - Roxy Davis Foundation - Ocean Based Therapy Programmes

ADAPTIVE SURFING

Teaching people with a Disability how to Surf

SURF THERAPY

Surfing - A therapeutic tool for physical and psychological therapy and rehabilitation

TRAINING AND EDUCATION

Training and Education to improve skills and qualify individuals wanting to enhance their skills

MENTORSHIP AND LEADERSHIP

Focusing on upskilling individuals in areas they would need the most to take on the world of work while contributing to positive societal change. Learning about business, working environment, building skills for future employment and leadership abilities.

FOUNDATION BUILDING

Foundation building for inclusive surfing at a grass roots level

ENVIRONMENTAL AWARENESS

Educating people through our programmes about our environment and creating ambassadors for change which will not only make a difference today but for the future generations of ocean users.

RESEARCH

Underpinning all foundation activities through evidence based research. Aimed at maximising the impact of all activities.

Craig is the CEO and co-founder of Carenomics, a behavioural economics-based consultancy, that was established to develop customer engagement strategies for businesses using key behavior change principles. Carenomics has worked with business across multiple sectors including insurance, healthcare, financial, retail, property, education and hospitality industries. He is also working on start-up ventures.

Prior to his move to Melbourne at the end of 2019, Craig was Head of Vitality Wellness at Discovery Group. During his 21-year career at Discovery, he helped develop one of the leading incentive-based wellness programmes. The Vitality model has been adopted by some of the leading global insurance companies, and now spans 26 countries. Craig has published scientific papers and holds patents linked to the innovative ways that Vitality got people to engage in a healthier lifestyles.

Craig completed his Medical degree at the University of Witwatersrand, and his MBA at the Gordon Institute of Business Science where he currently lectures. Craig sits on the board of Reach-for-a-Dream, Kids Kicking Cancer, Laureus Sports for Good Foundation, The Roxy Davis Foundation, Active Geelong, Kicking it Forward and Maccabi Australia. He plays an advisory role for the World Health Organisation and is a mentor for the University of New South Wales Health10X programme. Craig is currently chairperson of JaSure Insurance Pty Ltd.

Roxy is a nine time South African Surfing Champion, professional Surf Coach, business owner, mother and founder of the Roxy Davis Foundation.

In 2017 Roxy made Surfing history in South Africa with her selection as Captain of the South African Longboard Surfing Team, becoming the first individual to represent South Africa as a Shortboard Surfer, Stand Up Paddle-board Surfer, Longboard Surfer, National Surf Coach and National Surfing Manager.

Out of the water Roxy has achieved a great deal academically. She has completed an Honours Degree in Psychology and Communication through UNISA, building on her Sports Psychology qualification. She is a registered Psychological Counsellor with the Health Professions Council of SA and a qualified Chef, having studied at the world renowned Silwood Kitchen. Roxy is currently studying for a Degree of Master of Philosophy in Disability Studies at the Department of Health and Rehabilitation Sciences of the University of Cape Town. Her research topic is “How children with disabilities in the Western Cape experience participating in a surf therapy programme”.

Roxy is a mom to 3 and owner of Sally-Ann Creed, in her spare time she is found surfing at Muizenberg and catching up with friends at the Surf Emporium – where her first surfing venture began(2002-2019)