Vision:

The Foundation aims to affect meaningful evidence-based change in peoples lives by improving their mental and physical well-being through ocean based therapy programmes.

Mission:

Craig is the CEO and co-founder of Carenomics, a behavioural economics-based consultancy, that was established to develop customer engagement strategies for businesses using key behavior change principles. Carenomics has worked with business across multiple sectors including insurance, healthcare, financial, retail, property, education and hospitality industries. He is also working on start-up ventures.

Prior to his move to Melbourne at the end of 2019, Craig was Head of Vitality Wellness at Discovery Group. During his 21-year career at Discovery, he helped develop one of the leading incentive-based wellness programmes. The Vitality model has been adopted by some of the leading global insurance companies, and now spans 26 countries.  Craig has published scientific papers and holds patents linked to the innovative ways that Vitality got people to engage in a healthier lifestyles.

Craig completed his Medical degree at the University of Witwatersrand, and his MBA at the Gordon Institute of Business Science where he currently lectures. Craig sits on the board of Reach-for-a-Dream, Kids Kicking Cancer, Laureus Sports for Good Foundation, The Roxy Davis Foundation, Active Geelong, Kicking it Forward and Maccabi Australia. He plays an advisory role for the World Health Organisation and is a mentor for the University of New South Wales Health10X programme. Craig is currently chairperson of JaSure Insurance Pty Ltd.

Roxy is a nine time South African Surfing Champion, professional Surf Coach, business owner, mother and founder of the Roxy Davis Foundation.

In 2017 Roxy made Surfing history in South Africa with her selection as Captain of the South African Longboard Surfing Team, becoming the first individual to represent South Africa as a Shortboard Surfer, Stand Up Paddle-board Surfer, Longboard Surfer, National Surf Coach and National Surfing Manager.

Out of the water Roxy has achieved a great deal academically. She has completed an Honours Degree in Psychology and Communication through UNISA, building on her Sports Psychology qualification. She is a registered Psychological Counsellor with the Health Professions Council of SA and a qualified Chef, having studied at the world renowned Silwood Kitchen. Roxy is currently studying for a Degree of Master of Philosophy in Disability Studies at the Department of Health and Rehabilitation Sciences of the University of Cape Town. Her research topic is “How children with disabilities in the Western Cape experience participating in a surf therapy programme”.

Roxy is a mom to 3 and owner of Sally-Ann Creed, in her spare time she is found surfing at Muizenberg and catching up with friends at the Surf Emporium – where her first surfing venture began(2002-2019)

Liza grew up in an environment where she was able to see the positive results of Physiotherapy and was inspired to follow in her mother’s footsteps. She trained at UCT and graduated in 2000. In 2001 she worked at Johannesburg General Hospital. Thereafter, she worked at Red Cross War Memorial Children’s Hospital where she gained experience in various fields of Paediatric Physiotherapy and completed the Basic and Advanced Neurodevelopmental Therapy Course in “The Early Evaluation and Treatment of Children with Cerebral Motor Disturbances”. She subsequently worked in Oxford (UK) and Auckland (NZ). On her return to Cape Town, Liza joined her mother in private practice, seeing both Respiratory and Neurodevelopmental patients in hospital and out of hospital. She also worked for a Physiotherapist treating children at two Atlantic Seaboard schools. After the birth of her daughter in November 2008, Liza mainly focused on her Neurodevelopmental patients, with a special interest in the early intervention with therapy for preterm infants.  Once Jeanette retired Liza took over the Respiratory side of the practice as well, now seeing a variety of in and out of hospital Respiratory and Neurodevelopmental patients.

Liza is also a certified infant massage instructor able to teach Moms how to massage their newborns at home.  More recently Liza has qualified as a level1 ISA surf coach as well as and an Adaptive surf/ Para surf coach and accompanied the South African Para surf team to the World Championships in California as an assistant coach in 2022.  This year Liza became Africa's 1st ISA Para Surfing Classifier.  In her spare time you will find her in her wetsuit volunteering as a surf therapy coach at Muizenberg.